Juventus' Low-Cost Signings Create €150m Asset Pool for Financial Strategy
Juventus have built a portfolio of players worth approximately €150 million more than their accounting value, according to a detailed financial analysis by La Gazzetta dello Sport. The report highlights how a series of low-cost signings and academy graduates have significantly appreciated in market value, providing the club with crucial financial flexibility as they aim to balance their books by 2027 and comply with UEFA regulations.
The most prominent assets identified are Khephren Thuram, Andrea Cambiaso, Pierre Kalulu, Federico Gatti, and Fabio Miretti. Thuram, signed from Nice for €21 million in 2024, now carries an estimated market value of €43 million against a remaining book cost of €12 million. Cambiaso, acquired from Genoa for a total of €16 million, is valued at €35 million with a €6 million residual cost. Kalulu, whose buy clause from Milan was triggered for €14 million, holds a €29 million valuation.
Gatti, purchased from Frosinone for €9 million, is now worth an estimated €21 million, while homegrown talent Miretti is valued at €18 million. The analysis, which averaged estimates from Football Benchmark, Transfermarkt, and Wallabies, stresses that while these players are not necessarily for sale, their potential sale would generate pure capital gains. This player trading strategy has become a cornerstone of Juventus's financial planning, especially after generating only €32 million from such activity in the summer of 2025, a sharp drop from the €110 million recorded the previous season.
The club's successful Next Gen project has been instrumental in this model, previously yielding significant profits from the sales of Matias Soule, Dean Huijsen, and others. The broader first-team squad is estimated to be worth around €300 million more than its total book value of €240 million. Other senior players like Gleison Bremer, Manuel Locatelli, and Weston McKennie also currently have market valuations above their remaining amortized costs, presenting further opportunities for plusvalenza.
This focus on value creation comes against a backdrop of mixed success in the transfer market. While these low-cost deals have largely succeeded, more expensive recent signings such as Douglas Luiz, Teun Koopmeiners, and Lois Openda are cited as having underperformed relative to their cost. The overall sporting results have also been disappointing, with the team failing to challenge for the Serie A title and not progressing beyond the Champions League round of 16, while currently battling for a top-four finish.
Nevertheless, the strategic shift towards sustainable salaries and identifying undervalued talent provides a financial pathway forward. The potential liquidity from these appreciated assets offers Juventus crucial breathing room to navigate UEFA's squad cost ratio and football earnings rules, making the upcoming summer transfer window pivotal for both squad building and financial health.
