Juventus will need to generate between €55-60 million in revenue through player sales following their failure to qualify for the Champions League, according to reports in the Italian press. The club’s CEO, Damien Comolli, is tasked with maximizing value from outgoing players to reinvest in the squad.
Juventus had previously relied on the sale of youth players to boost their transfer budget, with players like Huijsen, Soulé, Fagioli, Mbangula and Savona generating significant income in recent windows. However, no player from the Next Gen squad made a senior appearance this season, meaning that revenue stream is unavailable this summer.
Lois Openda’s situation presents a particular challenge. The obligation to purchase him for nearly €37 million was triggered by Juventus finishing tenth in Serie A, but he has struggled for form, scoring only two goals and playing just four minutes in the last eleven matches. He was also omitted from the Belgium squad for the recent international break, making a sale at a comparable price unlikely. Teun Koopmeiners could also be moved on, but his €4.5 million salary and €31 million book value may limit potential suitors, with a loan deal with an option or obligation to buy the most probable outcome.
The club are more likely to seek to generate profit from players with lower book values, such as Cabal (€7.5m), Di Gregorio (€11m), and Zhegrova (€12m). Gatti (€3.6m), Miretti (a youth academy product), and Jonathan David could also be sold for a profit. Last season, Comolli oversaw over €30 million in capital gains through the sales of Costa, Weah, Savona, Mbangula and Djalò, and a similar effort will be required this summer to fund any new acquisitions.




