Juventus and Dusan Vlahovic have moved beyond indirect communication and are now engaged in direct discussions regarding a new contract, according to reports from TuttoSport. The talks are described as an ongoing pursuit, with both parties seeking the best possible outcome after previous attempts to agree on a renewal failed.
Juventus have offered Vlahovic a two-year contract worth approximately €6.5 million net per season, alongside a signing bonus of €4-5 million. However, Vlahovic is seeking an annual salary of €7 million – the same as teammate Kenan Yildiz – and a significantly larger signing bonus, reportedly in the range of €8-9 million. This creates a gap of around €6 million between the club’s offer and the player’s demands, considering both salary and bonus expectations.
Despite the difference in valuation, Juventus remain open to negotiations and are attempting to bridge the gap. The club does not feel pressured to reach an agreement, believing Vlahovic represents the best value for money among potential attacking targets. Manager Luciano Spalletti recently indicated his positive assessment of the player, stating that directors have “always [had] the doors of their offices open” for Vlahovic, though entry requires initiative.
Juventus are hoping Vlahovic will compromise, particularly regarding the signing bonus, to facilitate a continued partnership. While Turkish side Besiktas are reportedly prepared to meet Vlahovic’s financial demands, the Serbian international is hesitant to move to a league he perceives as less competitive. Other major European clubs, including Barcelona, are pursuing alternative targets such as Julian Alvarez, and have not made firm moves for Vlahovic. Vincenzo Italiano, manager of another interested club, is still hoping to convince the player, but Vlahovic will continue to explore options with Juventus as long as talks remain open.
This situation comes after initial discussions surrounding a contract renewal stalled, leading to the current focus on a new agreement. Vlahovic’s recent goal-scoring form is seen as further justification for his value, exceeding that of other forwards currently being pursued by potential suitors.




