Juventus are set to adopt a more collaborative approach to the transfer market following the appointment of Giovanni Carnevali as the club’s new sporting director. According to reports in Italy, the Bianconeri had struggled to negotiate with other Serie A clubs in recent seasons, a situation attributed to a breakdown in communication and a perceived distance in negotiating styles under previous leadership.
During the tenure of former director Comolli, Juventus largely avoided direct transfer dealings with domestic rivals, with the exception of the Joao Mario deal facilitated by a swap with Bologna for Holm. Attempts to secure players from Milan and Inter proved unsuccessful, while negotiations with Napoli were entirely stalled due to what sources describe as ‘political’ reasons. This isolation forced the club to focus recruitment efforts on the Bundesliga and Ligue 1, seeking value where the financial demands of the Premier League were unattainable.
Carnevali’s arrival is internally viewed as a ‘determining’ factor in reversing this trend. The appointment signals a return to a more traditional Italian approach to transfers, prioritizing dialogue and building relationships with other clubs. This shift also reopens the possibility of exploiting the free agent market, a strategy previously dismissed under Comolli.
As a result, Juventus are now expected to re-engage with clubs they previously found difficult to negotiate with. Potential targets include Inter midfielder Davide Frattesi, a long-standing interest of the club, and discussions regarding a potential deal for Inter’s Cambiaso are also anticipated. The club may also consider offers for Bremer, with Carlos Augusto as a possible return. Intriguingly, the appointment has even sparked speculation about a possible move for Dusan Vlahovic, who is reportedly monitoring the situation with interest. The club believes a more diplomatic approach, favoured by Carnevali, will be crucial in stabilizing the environment and supporting the project led by coach Massimiliano Allegri.
