Juventus are aiming to generate €55 million in player sales by the end of the month, primarily to improve the club’s cash flow, according to reports in Italy. The club’s leadership has set this target independently of needing to achieve significant capital gains, though approximately €30 million in profit would ease recent financial pressures.
This financial maneuver comes as Juventus awaits its share of a €300 million fund unlocked after a legal action brought by Serie A, which had been frozen since 2019. The funds are expected to be distributed by the end of June, providing a significant boost to the club’s finances. This injection of capital will aid in both strengthening the squad for new manager Luciano Spalletti and improving the overall financial health of the club.
The club is currently aiming to balance its books, with full parity potentially delayed until the 2027-2028 season due to the absence of Champions League revenue. As a result, Juventus must adhere to UEFA’s financial regulations, requiring the presentation of a squad list with lower costs compared to the previous February. This necessitates a major sale to facilitate Spalletti’s squad improvements.
Juventus are proactively exploring potential departures, with defender Gleison Bremer being a key player potentially sold for around €50 million, though his release clause is valued at €58 million. The club has also received a boost from Dusan Vlahovic’s decision to stay, saving approximately €40 million in potential transfer fees. These savings could be reinvested in players like Albert Gudmundsson or Alexander Sorloth, with a focus on strengthening the forward line. Juventus anticipates approximately €360 million in expenses this year, aiming to reduce that to €320 million next year through player sales and cost-cutting measures.
