Juventus have generated nearly €200 million from the sales of players developed through their Next Gen youth system since 2018, according to a report in focus.it. The latest addition to that total comes with the recent transfer of Kenan Muharemovic to Leeds United, via Sassuolo, for a fee of €19 million.
The club’s youth academy, based in Vinovo, has become a significant financial asset, helping to balance the books and unlock funds for other transfer business in recent years. However, the report highlights some past misjudgements, particularly concerning Dean Huijsen.
Huijsen was initially sold to Bournemouth in 2024 for €15.2 million plus €3 million in add-ons, with Juventus retaining a 15% sell-on clause. He then moved to Real Madrid in 2025 for a significantly higher fee of €60 million, a transfer the report suggests represents a lost opportunity for the Turin club. The potential financial benefit of retaining Huijsen, or negotiating a higher initial fee, is now keenly felt at the Allianz Stadium.
Juventus have increasingly relied on developing and selling young talent to maintain financial stability, particularly in light of recent financial challenges. The success of the Next Gen system demonstrates a clear strategy of investing in youth and capitalizing on player development. The club are now reportedly monitoring the progress of Fabio Miretti, with a view to potentially benefitting from a future transfer.
The consistent revenue stream from youth sales allows Juventus to navigate the transfer market more effectively, supplementing income from broadcast rights and matchday revenue. This approach will likely continue to be a core component of their long-term strategy, ensuring a sustainable financial model while simultaneously building a competitive squad.
