Juventus are finalising a deal to sign Parma's Portuguese forward Francisco Conceiçao, according to multiple reports in Italy. The Bianconeri have agreed a transfer fee in the region of €25 million with the Emilia-Romagna club, with personal terms on a five-year contract also understood to be settled. The 23-year-old is expected to undergo a medical in Turin within the next 48 hours.
Conceiçao, who joined Parma from Porto in the summer of 2024, has been a standout performer for a side that has exceeded expectations this season. His pace, dribbling ability, and eye for goal have made him one of Serie A's most exciting young attackers, attracting attention from several top clubs. Juventus have moved decisively to secure his signature ahead of potential rivals.
The move represents a significant step in the ongoing squad rebuild under manager Thiago Motta. With the future of star forward Federico Chiesa remaining uncertain and an ageing core in the attacking third, Juventus have identified Conceiçao as a key piece for their long-term project. His versatility to play across the front line offers Motta tactical flexibility as the club aims to re-establish itself as a Scudetto contender.
For Parma, the substantial fee represents excellent business for a player they signed just two seasons ago. The capital will be reinvested into the squad as they look to consolidate their Serie A status following a successful return to the top flight. Conceiçao's departure is a loss, but the deal follows a model the club has used successfully in the past, developing and then selling high-potential talents.
The transfer is seen as a coup for Juventus's sporting director, Cristiano Giuntoli, who has prioritised younger, dynamic signings. Conceiçao's arrival is likely to be the first of several offensive reinforcements this summer, signalling a clear shift in the club's transfer strategy. His integration into Motta's system will be closely watched when pre-season begins, with expectations high that he can make an immediate impact in Turin.
