Sunderland set €40m price tag for Bayern Munich target Brian Brobbey
Sunderland are poised to demand a club-record fee of €40 million for striker Brian Brobbey, with Bayern Munich showing serious interest in the Dutch forward, according to an exclusive report from FootballTransfers. The 24-year-old, who joined the Black Cats from Ajax for €20 million just last summer, is under contract at the Stadium of Light until 2029, placing Sunderland in a strong negotiating position as they look to capitalise on his impressive debut Premier League campaign.
Bayern Munich's pursuit is described as very concrete, with the Bundesliga giants monitoring Brobbey closely ahead of the 2026 summer transfer window. The German club views the striker as potential competition and cover for Harry Kane, especially with uncertainty surrounding the futures of Serge Gnabry and the likely conclusion of Nicolas Jackson's loan spell. For Sunderland, the potential sale represents a significant piece of business, aiming to double their initial investment in just one year.
Brobbey's arrival at Sunderland has proven transformative. After struggling to secure a consistent starting role at Ajax, he has adapted swiftly to English football, scoring six goals and providing one assist in the Premier League. While the numbers may not appear spectacular, his contributions have been crucial, directly accounting for 10 of Sunderland's 33 points this season and helping steer the club away from a relegation battle into a comfortable mid-table position.
The proposed €40 million fee would comfortably eclipse Sunderland's current record outgoing transfer, set last summer when Jobe Bellingham joined Borussia Dortmund for €30.5 million. The club's hierarchy, according to the report, has no intention of letting their key striker depart easily after just one season and will hold out for their valuation to be met. This stance is bolstered by the long-term nature of Brobbey's contract.
A further complicating factor in any deal is the involvement of Ajax. The Independent reports that the initial transfer agreement between Sunderland and Ajax includes a clause entitling the Dutch club to a percentage of the profit made on any future sale. The exact figure is unclear, but it means Ajax would benefit financially from Brobbey's success in England a second time, following the initial €20 million fee they received last year.
For Bayern Munich, a move for Brobbey would represent a strategic signing focused on the long-term succession plan behind Kane. At 24, Brobbey offers a profile of physicality and directness that could complement Bayern's attacking options. For Sunderland, a sale at the quoted price would provide substantial funds to reinvest in the squad, continuing the club's model of identifying and developing talent. The coming months will determine if Bayern's interest materializes into a formal offer that meets Sunderland's record-breaking demands.
