Juventus are undergoing a strategic shift in their transfer policy, prioritizing young talent over established players, according to reports in Italy. The change in direction comes with the appointment of Giovanni Carnevali as the club’s new CEO and General Manager.
While Juventus will still seek to add experienced players to the squad under manager Luciano Spalletti, the club will now focus on investing in players with high potential rather than building an “instant team” of seasoned veterans, a strategy previously pursued under Damien Comolli. Carnevali’s vision is to ‘invest’ rather than simply ‘spend,’ prioritizing long-term growth and sustainability.
The first sign of this new approach came late on June 30th with the surprising acquisition of Jeff Ekhator from Genoa. The deal was structured to align with the financial regulations of both clubs, with David Puczka moving in the opposite direction. The transfer, completed by sporting director Ottolini with Carnevali’s approval, signals Juventus’ commitment to investing heavily in promising young players.
Ekhator, an Italian youth international, fits the profile of the players Juventus are now targeting. The club is also reportedly close to re-signing Tarik Muharemovic from Sassuolo, further demonstrating the focus on young, developing talent. Juventus are not completely ruling out experienced signings, but will likely pursue players like Franck Kessié on a free transfer or goalkeeper Dibu Martinez only if the financial terms are favorable.
The club is also exploring options for a new goalkeeper, potentially looking at less established options like Suzuki of Parma. A move for Kolo Muani is possible, but Juventus are hesitant to meet Paris Saint-Germain’s €40 million release clause, again emphasizing the preference for investments with long-term potential. The ownership group has expressed full confidence in Carnevali to build a solid and sustainable foundation for future success.
