Juventus are aiming to generate €55 million in player sales by the end of the month, primarily to improve the club’s cash flow, according to reports in Italy. The club’s leadership has set this target independently of needing to generate a significant capital gain, though approximately €30 million in profit would ease recent financial pressures.
This financial maneuver comes as Juventus anticipates receiving a portion of a €300 million fund unlocked following legal action taken by Serie A, which had been frozen since 2019. The funds are expected to arrive by the end of June and will provide a significant boost to the club’s financial position.
The aim is to provide manager Luciano Spalletti with a squad capable of competing at a higher level while also working towards balancing the club’s budget, a goal now realistically pushed back to the 2027-2028 season. The absence of Champions League revenue on the upcoming balance sheet necessitates careful financial management.
Due to UEFA regulations, which Juventus are currently negotiating with regarding previous financial deficits, the club must present a list of players with lower costs than those from last February. This means a significant player sale is now considered unavoidable. The club is proactively exploring potential departures, with defender Gleison Bremer being a key player potentially sold for around €50 million.
However, the potential departure of striker Dusan Vlahovic has been ruled out, saving the club approximately €40 million in potential lost revenue. These savings could be reinvested in players such as Alexander Kolo Muani or Andreas Sorloth, with the club prioritizing a new forward. Juventus anticipates approximately €360 million in expenses this year, aiming to reduce that to €320 million next year through player sales and cost-cutting measures.
