Juventus’ newly appointed CEO and General Manager, Giovanni Carnevali, has outlined the club’s transfer strategy, emphasizing a need for realism given current market conditions. Speaking at the 28th edition of the Premio nazionale Sportilia “Sport e non solo” in Santa Sofia, Carnevali stated the club is engaged in multiple negotiations but will proceed cautiously.
He acknowledged the challenges of the transfer window, noting that interest in players quickly escalates prices. “There are various negotiations in progress and we have time because we must think, reflect, and do things without being swept up in the frenzy,” Carnevali said. “We are making many evaluations because today there are opportunities, but it is also a difficult market because as soon as you show interest in a player, the figures become very, very high.”
Carnevali addressed speculation linking Juventus with several players. He clarified that the pursuit of a new goalkeeper is not limited to Emiliano Martínez and Guglielmo Vicario, stating the club is considering multiple options. He also acknowledged the complication of Martínez’s involvement in the World Cup, suggesting a decision will need to wait until the tournament concludes. Regarding Dusan Vlahovic, Carnevali stated he has not held any direct discussions with the player and would listen to any potential offers.
The Juventus executive firmly dismissed reports linking the club with Franck Kessié, Theo Hernandez, and Brahim Diaz, despite the arrival of Massara, who previously brought those players to AC Milan. Carnevali stated there is “nothing true” to the rumors, citing the high costs associated with acquiring these players as a barrier to any potential deal. He emphasized the need to build a team capable of achieving important results while acknowledging the club’s current position and the need for reconstruction.
Carnevali’s comments signal a pragmatic approach to Juventus’ transfer business this summer, prioritizing financial sustainability alongside squad improvement. The club will assess all available options, but will not overspend to secure targets. This approach suggests a focus on value and a willingness to explore alternatives if initial targets prove unattainable.
