Giovanni Carnevali, the newly appointed CEO and General Manager of Juventus, and manager Luciano Spalletti have begun outlining their plans for the upcoming season, prioritizing a goalkeeper and a striker in the early days of July. This follows the departure of Damien Comolli, the club’s previous sporting director, signaling a shift in approach to the transfer market.
Carnevali reportedly discovered that initial targets, including Aston Villa goalkeeper Emiliano Martinez and potential forward options like Kolo Muani and Alexander Sorloth, were not viable options, necessitating a fresh start to the club’s transfer strategy. The new administration is focused on creative solutions given budgetary constraints, acknowledging that investment in one position may limit spending in another.
The club is also under pressure to generate between €12-13 million in revenue by Tuesday through player sales, with young players Fabio Miretti and Filip Adzic identified as potential candidates to raise funds. According to reports, these sales are expected to proceed without complications.
Spalletti and Carnevali discussed the risks associated with pursuing players involved in the ongoing World Cup, citing the example of Maxime Lopez, whose potential transfer could be derailed by injury. They also considered the need for a regista, a deep-lying playmaker, to either provide competition for Manuel Locatelli or offer him respite, with a preference for an Italian player. The pair reportedly established a strong rapport during a recent meeting in Forte dei Marmi, signaling a collaborative approach to rebuilding the squad. This appointment marks a clear change in direction for Juventus, as they look to navigate a challenging financial landscape and return to Serie A prominence.
